Evolution Gaming, the pioneer of Live Dealer gaming, has appointed Joe Coughlin as Director of New Products, a new role designed to maximise the potential of Live and develop and drive the company’s offering beyond hard-table gaming.

Joe has almost a decade of business and product development under his belt, having made his name with blue chip operators including Victor Chandler, William Hill and Gala Coral, as well as having worked for world renowned TV production company Endemol – producers of Big Brother and Deal or No Deal.

Joe Coughlin said, “When Evolution launched I knew their Live Casino would transform the industry and immediately decided to make Gala Coral the business’ first major customer. I’m privileged to have the opportunity to continue to take Evolution Gaming into new areas with exciting and innovative new products.”

His experience of launching new products and platforms, combined with Evolution’s industry-leading technology and extensive client list, including Unibet, 888.com and PartyGaming, will enable Evolution to develop new business streams and exploring opportunities on other platforms including television and mobile.

Jens von Bahr, CEO of Evolution Gaming commented “Having Joe on board will see Evolution expanding its portfolio beyond traditional casino games. We’ve already revolutionised Live Gaming in Europe and 2010 will see us optimise the potential of the Live for both operators and consumers.”

For more about live TV quality gaming, visit www.evolutiongaming.com.